“Emva kokusebenza ixesha elongezelelekileyo ebusuku, ndiqhele ukutya imbiza eshushu ezifudumezayo okanye ukupheka ipakethi yeenoodles zesnail ukuze ndanelise indlala yam.” UNksz. Meng wosapho lakwaBeipiao uxelele intatheli ye-“China Business Daily”. Ilula, imnandi kwaye ayibizi kakhulu kuba uyayithanda into elula.
Kwangaxeshanye, intatheli ifumanise ukuba indlela yokutya okukhawulezayo kunye neyokutyela ngokukhawuleza itsale ingqalelo enkulu. Kutshanje, uphawu lokupheka olukhawulezileyo olunengxowa "ibhegi yokupheka" kunye nophawu lokudla okukhawulezayo olukhawulezileyo olusebenzayo "iBagou" zigqibezele imijikelo emitsha yokuxhasa ngemali ngokulandelelana. Ngokwezibalo ezingaphelelanga ezivela kwintatheli, ukusukela kunyaka ophelileyo, ukuxhaswa ngemali iyonke kwendlela yokutya okukhawulezayo kunye neyokutyela ngokukhawuleza kudlule i-1 yeebhiliyoni zeerandi.
Abantu abaninzi ababuzwe udliwanondlebe bakholelwa ukuba uphuhliso olukhawulezayo lwezinto ezilula kunye nokutya okukhawulezayo kunento yokwenza noqoqosho lokuhlala ekhaya, uqoqosho oluvilaphayo, kunye nokuphuculwa kwezobuchwepheshe. Uphuhliso oluncinci luye lwaba yinto engenakuphepheka.
Umhlalutyi weshishini lokutya eTshayina uZhu Danpeng ukholelwa ukuba imakethi yokutya okukhawulezayo kunye nokutya okukhawulezayo isenendawo enkulu yophuhliso kwixesha elizayo. Uqhube wathi, “Njengoko inzala yabantu besizukulwana esitsha iqhubeka nokuba ngaphezulu, ukutya okukhawulezayo kuya kuba nexesha lokukhula ngokukhawuleza iminyaka emi-5 ukuya kwemi-6.”
Ithrekhi Eshushu
“Ngaphambili, ii-noodles ezikhawulezayo kunye nee-noodles ezikhawulezayo zazifika engqondweni xa kukhankanywa ukulula kunye nokutya okukhawulezayo. Kamva, xa ii-noodles ze-snail zaduma kwi-intanethi, zazithengwa rhoqo. Kusenokuba kungenxa yokukhangela rhoqo. Iqonga le-e-commerce licebise iimveliso zokutya ezikhawulezayo ngakumbi ngokwezinto ozikhethayo. Ndisandula ukuqonda ukuba kukho iimpawu ezintsha ezininzi kunye neendidi ezahlukeneyo,” utshilo uNksz Meng kwiintatheli.
Njengoko uNksz Meng etshilo, kwiminyaka yakutshanje, intsimi yokunceda abantu kunye nokutya okukhawulezayo iqhubekile nokukhula, kwaye abadlali abaninzi bayabandakanyeka. Ngokwedatha yeTianyancha, kukho amashishini angaphezu kwe-100,000 asebenza "ekutyeni okulula". Ukongeza, ngokwembono yokusetyenziswa, izinga lokukhula kwentengiso yokunceda abantu kunye nokutya okukhawulezayo nalo licacile. Ngokwezibalo ezivela kuXingtu, ngexesha lokukhuthaza "6.18" okusandula ukuphela, ukuthengiswa kokutya okukhawulezayo kwi-intanethi kunyuke ngama-27.5% unyaka nonyaka.
Uphuhliso olukhawulezayo lokulula kunye nokutya okukhawulezayo luqhutywa zizinto ezahlukeneyo. UXu Xiongjun, umseki weJiude Positioning Consulting Company, ukholelwa ukuba “phantsi kwempembelelo yezabelo ezifana noqoqosho lokuhlala ekhaya, uqoqosho oluvilaphayo kunye noqoqosho olunye, ukulula kunye nokutya okukhawulezayo kunyuke ngokukhawuleza kwiminyaka yakutshanje. Kwangaxeshanye, inkampani ngokwayo iyaqhubeka nokwazisa iimveliso ezilula nezingabizi kakhulu, nto leyo eyenza ukuba ukulula kunye neshishini lokutya okukhawulezayo libonise umkhwa omkhulu.”
ULiu Xingjian, iqabane elisekileyo leDaily Capital, uthe impumelelo yolu shishino ibangelwe kukutshintsha kwemfuno kunye nokunikezelwa kwayo. Uthe, "Imikhwa yokusebenzisa iye yatshintsha kwiminyaka yakutshanje. Imfuno yabathengi eyahlukeneyo iye yabangela ukuvela kweemveliso ezintsha ezininzi. Ukongeza, ikwanxulumene nophuhliso lwemizi-mveliso kunye nokuphuculwa kobuchwepheshe."
Emva kokukhula kwemfuno yabathengi, indlela elula yokutya okukhawulezayo ikhule yaba yindlela efikelela kwiibhiliyoni ezili-100. Ingxelo ethi “2021 Convenience and Fast Food Industry Insight Report” ekhutshwe yi-CBNData ibonise ukuba imakethi yasekhaya kulindeleke ukuba idlule kwiibhiliyoni ezingama-250 zeeyuan.
Kulo mba, kwiminyaka emibini edlulileyo, bekukho iindaba eziqhubekayo zokuxhaswa ngemali kwindlela yokutya okukhawulezayo elula. Umzekelo, iBagou isandula ukugqiba umjikelo we-Pre-A wokuxhaswa ngemali kwamashumi ezigidi zeeyuan, kwaye iCooking Bags ikwagqibe umjikelo we-Pre-A wokuxhaswa ngemali kwamalunga ne-10 yezigidi zeeyuan. Ukongeza, i-Akuan Foods ifuna ukupapashwa esidlangalaleni emva kokugqiba umjikelo ophindaphindiweyo wokuxhaswa ngemali. Igqibe umjikelo o-5 wokuxhaswa ngemali kwiminyaka emithathu ukusukela kwiHiPot, kuquka iHillhouse Capital kunye nezinye iziko zotyalo-mali ezaziwayo.
ULiu Xingjian ubonise ukuba “iimpawu ezintsha neziphambili ezifumene inkxaso-mali zineengenelo ezithile ngokubhekiselele kuthungelwano lokubonelela, ubuchwepheshe, kunye nokuqonda abasebenzisi. Umzekelo, ukudibanisa uthungelwano lokubonelela, ukuphucula umgca weendleko, kunye nokuphucula amava abathengi okutya ngokusebenzisa uphuhliso lwetekhnoloji, njl.njl., kubalulekile ukuqonda iimfuno zomsebenzisi. Ingqiqo esisiseko yemveliso kukuphucula iimveliso rhoqo ngenjongo yokuba lula, zibe mnandi, kwaye zisebenziseke kakuhle, kwaye ezi mveliso ngokwemvelo zisebenza kakuhle ngokubhekiselele kumaxabiso okuthengisa atshintshayo kunye nokuthengwa kwakhona.”
Amacandelo eMarike yeMidlalo
Intatheli ikhangele amaqonga ahlukeneyo e-commerce yaza yafumanisa ukuba okwangoku kukho iintlobo ngeentlobo zeemveliso zokutya ezilula nezikhawulezayo, kuquka i-hot pot ezizifudumezayo, ipasta, i-porridge esheshayo, ii-skewers, i-pizza, njl.njl., kwaye iindidi zibonisa umkhwa wokwahlukahluka kunye nokwahlulwahlulwa. Ukongeza, iincasa zemveliso nazo zahlulwe kancinci, njengee-noodles ze-Liuzhou snail, ii-noodles zerayisi ze-Guilin, ii-noodles mixed ze-Nanchang, kunye nee-noodles mixed mixed noodles ze-Changsha eziqaliswe yinkampani malunga neempawu zasekuhlaleni.
Ukongeza, eli shishini likwandise kwaye lahlulahlula iimeko zokutya okulula nokukhawulezayo, okwangoku eziquka iimeko zokutya ezifana nokutya komntu omnye, ukutya kosapho, ukutya okutsha okunesidlo sasebusuku, iindawo zangaphandle, kunye nokwabelana ngegumbi lokulala.
Ngokuphathelele oku, uLiu Xingjian uthe xa eli shishini likhula liye kwinqanaba elithile, ngumthetho ongenakuphepheka ukutshintsha ukusuka kuphuhliso olukhulu ukuya ekusebenzeni okucokisekileyo. Iimpawu ezintsha kufuneka zifune iindlela zokwahlulahlula kwiindawo ezahlulwe-hlulweyo.
“Ukwahlulwahlulwa kunye nokuphindaphinda kwale shishini ngoku sisiphumo sokuphuculwa kwecala labathengi okunyanzelisa ukwenziwa kwezinto ezintsha kunye nokuphuculwa kwecala lemizi-mveliso. Kwixesha elizayo, indlela yokwahlulahlula yokutya okulungiselelweyo kwaseTshayina iya kungena kwimeko yokhuphiswano olupheleleyo nolunemilinganiselo emininzi, kwaye amandla emveliso aya kuba yinto ephambili kumashishini ukuba akhe ishishini lawo. Isitshixo somqobo.” utshilo uZhu Danpeng.
UNjingalwazi uSun Baoguo, ingcali yezemfundo kwi-Chinese Academy of Engineering, wakha wabonisa ukuba eyona ndlela iphambili yophuhliso lwexesha elizayo lokutya okulula kwanokutya kwaseTshayina ngamagama amane, athi “incasa nempilo”. Uphuhliso lweshishini lokutya kufuneka lube nencasa kwaye lugxile kwimpilo.
Enyanisweni, ukuphuculwa kokutya okukhawulezayo nokulula kungenye yeendlela zokuphucula nokuguqula amashishini kwiminyaka yakutshanje, kwaye iinkampani ezininzi zitshintshela ekutyeni okunempilo ngokusebenzisa uhlaziyo lwetekhnoloji. Thatha udidi lwee-noodles ezikhawulezayo njengomzekelo. Impilo yolu hlobo lweshishini ibonakala kakhulu ekunciphiseni ioyile kunye nokwandisa isondlo. Ngokwentshayelelo esemthethweni yeJinmailang, ihlangabezana neemfuno zabathengi "zokunciphisa ioyile, ityuwa kunye neswekile" ngokusebenzisa itekhnoloji yokupheka ye-0-frying kunye netekhnoloji ye-FD freeze-drying. Ukongeza kwii-noodles ezikhawulezayo, iimveliso ezininzi ezintsha kunye neempawu ezigxile kwimpilo ziye zavela kwimarike yokunethezeka nokutya okukhawulezayo, njengesobho senkukhu esidala esijolise kwisondlo, i-noodle ebandayo ye-konjac enamafutha aphantsi, ii-noodles zolwandle, njl.njl.; iimpawu eziphambili ezigxile kwimpilo kunye neekhalori eziphantsi ezifana neSuper Zero, i-Orange Run, njl.njl.
Iimveliso ezintsha zithetha ukunyuka kweendleko. Umntu ophethe ifektri yokucubungula ukutya eHenan uxelele iintatheli, “Ukuze kuphuhliswe iimveliso ezintsha ezisempilweni, ifektri yethu yakhe ilebhu yangaphakathi yeemveliso eziziphuhlisileyo kunye novavanyo lwemveliso olugqityiweyo, njl.njl., kodwa oku kwenza iindleko zinyuke.” UCai Hongliang, umseki kunye nosihlalo weZihai pot brand, wakha waxelela abezindaba, “Ukusetyenziswa kwetekhnoloji yokomisa ngokukhenkceza kunyuse iindleko ezinxulumene noko ngokuphindwe kane.” ULiu Xingjian ukhombe, “Kwixesha lokuthembela kwimpumelelo enkulu ukuze uphumelele ihlabathi Kwixesha elidlulileyo, amashishini kufuneka aqhubeke nokuhlaziya imigca yemveliso, anciphise iindleko, kwaye ahlangabezane neemfuno zabathengi, nto leyo ekwavavanya amandla okuhambisa amashishini.”
Kubalulekile ukuqaphela ukuba iinkampani ezininzi ziqalile ukuphucula uthungelwano lwazo lokubonelela. Ngokolwazi loluntu, i-Akuan Foods ineziseko ezintlanu zemveliso kwaye ibonelela ngeenkonzo ze-OEM kwiimveliso ezininzi ezaziwayo. I-Zihi Pot ityale imali kwiifektri ezingaphezulu kweshumi elinesibini, ijolise ekuthatheni inxaxheba ngokunzulu kwizitya ezisezantsi nezinye izithako kunye nokulawula ukusebenza kweendleko.
UFang Ajian, umseki kunye ne-CEO yeBagou, uthe nangona umkhwa wokulungiswa kwemigangatho yokutya uqhubele phambili ukwenziwa ngcono konxibelelwano lokutya olukhawulezayo, kwezinye iimveliso, inkqubo yokubonelela ngokutya okukhawulezayo ayinaso isisombululo esilungisiweyo malunga nokubuyiselwa kwencasa; ukongeza, iifektri ezisezantsi zikho. Ingxaki yokuxhomekeka kwindlela yexesha elide kunye nokungabikho kwenkuthazo yokuhlaziya inkqubo yemveliso kuthetha ukuba ukuphuculwa konxibelelwano lokutya kufuneka kugqitywe kwicala lemfuno. Uthe, "IBagou okwangoku ilawula amakhonkco emveliso aphambili kwaye inciphisa iindleko zemveliso ngokulandelelwa kweendleko kunye nokuguqulwa okunzulu konxibelelwano lokutya. Ngemizamo yonyaka omnye, iindleko zesivumelwano zizonke zoluhlu lonke lweemveliso zincitshisiwe ngama-45%.
Ukhuphiswano phakathi kweempawu ezindala nezintsha luyakhawuleza
Intatheli iqaphele ukuba abadlali abakhoyo kwimarike yokutya okukhawulezayo kunye nokutya okukhawulezayo bahlulwe ngokubanzi kwiimveliso ezintsha ezifana neLamenshuo, iKongke, kunye neBagou, kunye neemveliso zemveli ezifana neMaster Kong kunye ne-Uni-President. Iinkampani ezahlukeneyo zinezinto eziphambili zophuhliso ezahlukeneyo. Okwangoku, eli shishini lingene kwinqanaba lophuhliso lokhuphiswano olusempilweni phakathi kweemveliso ezintsha nezindala. Iimpawu zemveli ziyaqhubeka nomkhwa ngokuqalisa iimveliso ezintsha, ngelixa iimpawu ezintsha zisebenza nzima kwiindidi ezintsha kunye nokuthengisa umxholo ukuze zithathe indlela eyahlukileyo.
UZhu Danpeng ukholelwa ukuba abavelisi bemveli sele beneziphumo zebhrendi, iziphumo zesikali, kunye neendlela zemveliso ezivuthiweyo, njl.njl., kwaye akunzima ukuvelisa izinto ezintsha, ukuphucula, kunye nokuhlaziya. Kwiibhrendi ezintsha, kusafuneka ukulandela uthotho olupheleleyo lonikezelo, uzinzo lomgangatho, uphuhliso lwendawo, ukuphuculwa kwenkqubo yenkonzo, ukuphuculwa kokunamathela kwabathengi, njl.njl.
Xa sijonga izenzo zamashishini emveli, amashishini afana neMaster Kong kunye neUni-President aya phambili. Ekuqaleni kwalo nyaka, uJinmailang wasungula uphawu oluphezulu lweRamen Fan; ngaphambili, iMaster Kong yasungula uphawu oluphezulu lwemveliso ezifana ne-“Suda Noodle House”; iUni-President yaqalisa uthotho lwemveliso ezikumgangatho ophezulu ezifana ne-“Man-Han Dinner” kunye ne-“Kaixiaozao”, yaza yavula ivenkile eyohlukileyo esemthethweni.
Ngokwembono yezicwangciso ezintsha zebhrendi, i-Akuan Foods kunye neKongke zithatha indlela eyahlukileyo. Umzekelo, i-Akuan Foods ithathe iimpawu zengingqi kwaye yaqalisa phantse izinto ezili-100 ezifana neSichuan Noodles Series kunye neChongqing Small Noodles Series; iKongke kunye neRamen Said ukuze bangene kwicandelo lemarike yolwandle oluluhlaza okwesibhakabhaka, eyokuqala igxile kwipasta, kwaye eyesibini igxile kwi-ramen yaseJapan. Ngokuphathelele kwiitshaneli, ezinye iimpawu ezintsha ziqalise indlela yokudibanisa kwi-intanethi nakwi-intanethi. Ngokwengxelo ye-Akuan Foods, ukususela ngo-2019 ukuya ku-2021, ingeniso yayo yokuthengisa kwitshaneli ekwi-intanethi iya kuba yi-308 yezigidi zeeyuan, i-661 yezigidi zeeyuan kunye ne-743 yezigidi zeeyuan ngokwahlukeneyo, iyanda unyaka nonyaka; inani labathengisi abangaxhunyiwe kwi-intanethi liyanda, ngokulandelelana izindlu ezingama-677, 810, 906. Ukongeza, ngokutsho kukaFang Ajian, umlinganiselo wentengiso yeBagou kwi-intanethi nakwi-intanethi yi-3:7, kwaye iya kuqhubeka nokusebenzisa iitshaneli ezingaxhunyiwe kwi-intanethi njengendawo yayo ephambili yokuthengisa kwixesha elizayo.
“Namhlanje, ishishini lokutya okukhawulezayo kunye nolulula lisahlulwahlulwa, kwaye neemveliso ezintsha nazo ziyakhula apha. Iimeko zokusetyenziswa, ukwahlukahlukana kwamaqela abathengi, kunye nokuqhekeka kweendlela kusazisa amathuba okuba iimveliso ezintsha zibonakale,” utshilo uLiu Xingjian.
UXu Xiongjun uxelele iintatheli ukuba, “Nokuba luphawu olutsha okanye luphawu lwendabuko, eyona nto iphambili kukwenza umsebenzi olungileyo ekubekeni indawo ngokuchanekileyo kunye nokuvelisa izinto ezintsha ngokwezigaba, kunye nokubonelela ngokukhethwa kokusetyenziswa ngabantu abancinci. Ukongeza, amagama eempawu ezilungileyo kunye neentetho azinakubethwa ngoyaba.”
Ixesha lokuthumela: Disemba-15-2022