“Emva kokusebenza ixesha elongezelelekileyo ezinzulwini zobusuku, ndiqhele ukutya imbiza ezitshisayo okanye ukupheka ipakethe yeenoodles zenkumba ukuze ndilambe.”UNksz Meng ovela kwintsapho yaseBeipiao uxelele intatheli ye "China Business Daily".Kuyafaneleka, kumnandi kwaye akubizi kakhulu kuba uthanda ukusebenziseka.isizathu sokutya.
Ngelo xesha, intatheli yafumanisa ukuba ukulungeleka kunye nokutya okukhawulezayo kuye kwatsala ingqalelo enkulu.Kutshanje, ibhrendi yokutya okukhawulezayo "ibhegi yokupheka" kunye nebhrendi yokutya okukhawulezayo "Bagou" igqibe ngokulandelelana imijikelo emitsha yenkxaso-mali.Ngokwezibalo ezingaphelelanga ezivela kwintatheli, ukusukela kunyaka ophelileyo, imali iyonke yendlela elula kunye nokutya okukhawulezayo idlule i-yuan eyibhiliyoni e-1.
Uninzi lwabantu ebekudliwano-ndlebe nabo bakholelwa ukuba ukukhula okukhawulezayo kokulula kunye nokutya okukhawulezayo kunento yokwenza noqoqosho lokuhlala ekhaya, uqoqosho oluvilaphayo, kunye nophuculo lobuchwepheshe.Uphuhliso olungaphantsi luye lwaba yinto engenakuthintelwa.
Umhlalutyi weshishini lokutya laseTshayina uZhu Danpeng ukholelwa ukuba ukulungelelaniswa kunye nokuthengisa ukutya okukhawulezayo kusenendawo eninzi yophuhliso kwixesha elizayo.Wahlabela mgama esithi, “Njengoko umlinganiselo wabantu besizukulwana esitsha uqhubeka usanda, ukutya okulungeleyo kuya kuba nexesha lolwando olukhawulezayo kangangeminyaka emi-5 ukusa kwemi-6.”
Ingoma eshushu
Ngaphambili, ii-noodles ezikhawulezayo kunye nee-noodles ezikhawulezayo zazithi qatha engqondweni xa zikhankanya izinto ezilula kunye nokutya okukhawulezayo.Kamva, xa ii-snail noodles zaye zaduma kwi-Intanethi, zazisoloko zithengwa.Isenokuba ngenxa yokukhangela rhoqo.Iqonga le-e-commerce licebise iimveliso zokutya ngoko nangoko ngokokhetho lomntu.Ndisandula ukuqonda ukuba zininzi izinto ezintsha kunye noluhlu olubanzi lweendidi, ”utshilo uNksz Meng kwiintatheli.
Njengoko uNksz Meng uthe, kwiminyaka yamuva nje, intsimi yokutya kunye nokutya okukhawulezayo iqhubekile yanda, kwaye abadlali abaninzi nangakumbi bathatha inxaxheba.Ngokutsho kwedatha ye-Tianyancha, kukho amashishini angaphezu kwe-100,000 asebenza "ekutya okulula".Ukongeza, ngokwembono yokusetyenziswa, izinga lokukhula kokuthengisa lula kunye nokutya okukhawulezayo kuyabonakala.Ngokwezibalo ezivela kwi-Xingtu, ngexesha lokunyuswa kwe-"6.18" esanda kuphela, ukuthengiswa kwezinto ezilula kunye nokutya okukhawulezayo kwi-intanethi kunyuke nge-27.5% ngonyaka.
Ukuphuhliswa okukhawulezayo kokulula kunye nokutya okukhawulezayo kuqhutywa zizinto ezahlukeneyo.Xu Xiongjun, umseki weJiude Positioning Consulting Company, ukholelwa ukuba “phantsi kweempembelelo zezabelo ezifana noqoqosho lokuhlala ekhaya, uqoqosho olusonqenayo kunye noqoqosho olulodwa, ukulunga nokutya okukhawulezayo kunyuke ngokukhawuleza kule minyaka yakutshanje.Kwangaxeshanye, inkampani ngokwayo iyaqhubeka nokuzisa iimveliso ezifanelekileyo nezingabizi kakhulu, nto leyo eyenza ukuba lula kunye neshishini lokutya okukhawulezayo libonise umkhwa wokuvuthuza. ”
ULiu Xingjian, umlingane owaseka iDaily Capital, ubalule impumelelo yeshishini ngenxa yotshintsho kwimfuno kunye nokubonelela.Uthe, “Imikhwa yokusela iyatshintsha kwiminyaka yakutshanje.Iimfuno ezahlukeneyo zabathengi zibangele ukuvela kweemveliso ezintsha.Ukongeza, ikwanxulumene nophuhliso lwemizi-mveliso kunye nophuculo lwetekhnoloji. ”
Emva kwemfuno ekhulayo yabathengi, ukulungeleka kunye nokutya okukhawulezayo kukhule kwaba ngumzila we-100-billion-level level."I-2021 yokuLula kunye neNgxelo ye-Fast Food Insight Report" ekhutshwe yi-CBNDta ibonise ukuba imarike yasekhaya kulindeleke ukuba idlule i-yuan ye-250 yeebhiliyoni.
Kulo mongo, kwiminyaka emibini edlulileyo, bekukho iindaba eziqhubekayo zenkxaso-mali kwindlela efanelekileyo yokutya okukhawulezayo.Ngokomzekelo, uBagou usandul 'ukugqiba umjikelo we-Pre-A wenkxaso-mali yamashumi ezigidi zeeyuan, kunye neeBags zokupheka nazo zagqiba umjikelo we-Pre-A wemali ephantse ibe yi-10 yezigidi zeeyuan.Ukongeza, i-Akuan Foods ifuna ukuya esidlangalaleni emva kokugqiba imijikelo emininzi yenkxaso-mali.Igqibile 5 imijikelo yemali kwiminyaka emithathu ukususela HiPot, kuquka Hillhouse Capital kunye namanye amaziko otyalo-mali ezaziwayo-kakuhle.
U-Liu Xingjian wachaza ukuba “iimveliso ezintsha nezisemagqabini ezifumene inkxaso-mali zineengenelo ezithile malunga nekhonkco lokubonelela, itekhnoloji, kunye nokuqonda kubasebenzisi.Umzekelo, ukudibanisa isixokelelwano sobonelelo lwemithombo, ukwandisa umgca weendleko, kunye nokuphucula amava okutya abathengi ngokuphumelela kweteknoloji, njl.njl., kukwayimfuneko ukuqonda iimfuno zabasebenzisi.Ingqiqo esisiseko yemveliso ihlala ikhulisa iimveliso ngeenjongo zokuba lula, ukumnandi, kunye nokusebenza kakuhle, kwaye ezi mveliso ziqhuba kakuhle ngokwendalo ngokwentengiso kunye namaxabiso okuthenga kwakhona. "
Amacandelo eMarike yeMidlalo
Intatheli ikhangele iiplatifti ezahlukeneyo ze-e-commerce kwaye yafumanisa ukuba ngoku kukho iintlobo ngeentlobo zeemveliso zokutya ezifanelekileyo nezikhawulezayo, kubandakanya imbiza ezitshisayo, ipasta, isidudu esikhawulezileyo, iskewers, ipizza, njl., kwaye iindidi zibonisa umkhwa. yokwahluka kunye nokwahlulahlula.Ukongeza, iincasa zemveliso zikwahlulwe ngakumbi, njengeLiuzhou inkumba noodles, Guilin rice noodles, Nanchang noodles mixed, kunye neChangsha lard exutywe noodles eziqaliswe yinkampani malunga neempawu zalapha ekhaya.
Ukongeza, ishishini likwandise kwaye lahlulahlula iimeko zokusetyenziswa kokutya okulula kunye nokukhawulezayo, okubandakanya iimeko zokusetyenziswa njengokutya komntu omnye, ukutya kosapho, uqoqosho lwe-snack entsha yasebusuku, imiboniso yangaphandle, kunye nokwabelana ngendlu yokulala.Imiboniso.
Ngokubhekiselele koku, uLiu Xingjian uthe xa ishishini likhula ukuya kwinqanaba elithile, ngumthetho ongenakuthintelwa ukutshintsha ukusuka kuphuhliso olubanzi ukuya ekusebenzeni okucokisekileyo.Iimveliso ezisahlumayo kufuneka zifune iindlela zokwahlula kwiindawo ezahluliweyo.
“Ukwahlulwa-hlulwa kwangoku kunye nokuphindaphindwa kweshishini kusisiphumo sokuphuculwa kwecala labathengi kunyanzeliswa ukusungulwa kunye nokuphuculwa kwecala leshishini.Kwixesha elizayo, umkhondo wokwahlulahlula ukutya kwaseTshayina kuya kungena kukhuphiswano olujikelezileyo kunye nolwahlukeneyo, kwaye amandla emveliso aya kuba yeyona nto iphambili kumashishini ukuba azakhele ishishini lawo.Isitshixo somqobo. ”Utshilo uZhu Danpeng.
Unjingalwazi u-Sun Baoguo, isifundiswa se-Academy yaseTshayina yobuNjineli, wakha wabonisa ukuba isalathiso esiphambili sophuhliso lwexesha elizayo lokutya okulula kunye nokutya kwaseTshayina ngamagama amane, angala, "incasa kunye nempilo".Uphuhliso lweshishini lokutya kufuneka lube yincasa kunye nezempilo.
Ngapha koko, ukuphuculwa kokutya okufanelekileyo kunye nokukhawulezayo yenye yezalathiso zokuphuculwa kwemizi-mveliso kunye notshintsho kwiminyaka yakutshanje, kwaye iinkampani ezininzi zitshintshela kukutya okunempilo ngokuphindaphinda itekhnoloji.Thatha udidi lwee-noodles ezikhawulezayo njengomzekelo.Impilo yolu hlobo lweshishini lubonakaliswa ikakhulu ekunciphiseni ioli kunye nokwandisa ukondla.Ngokutsho kokwaziswa okusemthethweni kweJinmailang, ihlangabezana neemfuno zabathengi "yokunciphisa ioli, ityuwa kunye noshukela" ngokusebenzisa iteknoloji yokupheka i-0-frying kunye ne-FD yokumisa iteknoloji yokumisa.Ukongeza kwi-noodle esheshayo, iimveliso ezininzi ezitsha kunye neemveliso ezijolise kwimpilo ziye zavela kwimarike yokutya kunye nokutya okukhawulezayo, njengesobho se-hen esidala esigxininise kwisondlo, i-fat-fat-fat-konjac cold noodle, i-noodle yaselwandle, njl.iibrand ezigqwesileyo ezijolise kwimpilo kunye neekhalori eziphantsi ezifana neSuper Zero, iOrange Run, njl.
Iimveliso ezintsha zithetha ukunyuka kweendleko.Umntu ophethe umzi-mveliso wokulungisa ukutya e-Henan uxelele iintatheli, “Ukuze kuphuhliswe iimveliso ezintsha ezisempilweni, umzi-mveliso wethu uye wakha ilabhoratri yangaphakathi yeemveliso eziziphuhlisileyo kunye novavanyo olugqityiweyo lwemveliso, njl., kodwa oku kwenza ukuba iindleko ukwanda.”UCai Hongliang, umseki kunye nosihlalo we-Zihai pot brand, wakha waxelela amajelo eendaba, "Ukusetyenziswa kwetekhnoloji yokumisa umkhenkce kunyuse iindleko ezihambelanayo izihlandlo ezine."U-Liu Xingjian uthe, "Ngexesha lokuthembela ekuphumeleleni okukhulu kwihlabathi Kwixesha elidlulileyo, amashishini kufuneka aqhubeke ephinda imigca yemveliso, anciphise iindleko, kwaye ahlangabezane nemfuno yabathengi, ekwavavanya amandla okubonelela ngamashishini."
Kuyaphawuleka ukuba iinkampani ezininzi ziqalisile ukuphucula ikhonkco labo lokubonelela.Ngokolwazi loluntu, i-Akuan Foods ineziseko zokuvelisa ezintlanu kwaye ibonelela ngeenkonzo ze-OEM kwiimpawu ezininzi ezaziwayo.I-Zihi Pot ityale imali kwiifektri ezingaphezu kweshumi elinesibini ezinyukayo, zijolise ekuthatheni inxaxheba ngokunzulu kwiindawo eziphakamileyo zokutya kunye nezinye izithako kunye nokulawula ukusebenza kweendleko.
UFang Ajian, umseki kunye ne-CEO ye-Bagou, uthe nangona imeko yomgangatho wokutya iqhubele phambili ukwenziwa lula kunye nokubonelela ngokutya okukhawulezayo, kwezinye iimveliso, inkqubo yokubonelela ngokutya okukhawulezayo ayinaso isisombululo esenziwe ngoku. ukubuyisela incasa;Ukongeza, iifektri ezinyukayo zikhona Ingxaki yokuxhomekeka kwindlela yexesha elide kunye nokungabikho kwenkuthazo yokuphindaphinda inkqubo yemveliso kuthetha ukuba ukuphuculwa kwekhonkco lokubonelela kufuneka kugqitywe icala lemfuno.Uthe, "i-Bagou ngoku ilawula amakhonkco emveliso engundoqo kwaye inciphisa iindleko zemveliso ngokulandelelwa kweendleko kunye nokuguqulwa kwekhonkco lokubonelela ngokunzulu.Ngemigudu yonyaka omnye, ixabiso lilonke lekontraka kulo lonke uthotho lweemveliso liye lancitshiswa ngama-45%.
Ukhuphiswano phakathi kwamagama amadala namatsha luyakhula ngokukhawuleza
Intatheli yaqaphela ukuba abadlali bangoku kwimarike yokutya kunye nokutya okukhawulezayo bahlulwe ngokukodwa kwiimpawu ezikhulayo ezifana neLamenshuo, Kongke, kunye neBagou, kunye neempawu zemveli ezifana ne-Master Kong kunye ne-Uni-President.Iinkampani ezahlukeneyo zinemiba ephambili yophuhliso eyahlukileyo.Okwangoku, ishishini liye langena kwinqanaba lophuhliso lokhuphiswano olunempilo phakathi kweempawu ezintsha kunye nezidala.Iimpawu zemveli zihamba kunye nomkhwa ngokuzisa iimveliso ezintsha, ngelixa iimveliso ezintsha zisebenza nzima kwiindidi ezintsha kunye nokuthengiswa komxholo ukuthatha indlela eyahlukileyo.
UZhu Danpeng ukholelwa ukuba abavelisi bemveli sele benesiphumo sophawu, isiphumo sesikali, kunye nemigca yemveliso eqolileyo, njl.njl., kwaye akunzima ukwenza izinto ezintsha, ukuphucula, kunye nokuphindaphinda.Kwiimpawu ezintsha, kuseyimfuneko ukulandela ikhonkco lonikezelo olupheleleyo, uzinzo lomgangatho, ukuvela kwezinto ezintsha, ukuphuculwa kwenkqubo yeNkonzo, ukongezwa kokunamathela kubathengi, njl.
Ukujonga kwizenzo zamashishini emveli, amashishini afana ne-Master Kong kunye noMongameli we-Uni-Mongameli aqhankqalaza esingise kwinqanaba eliphezulu.Ekuqaleni kwalo nyaka, uJinmailang wasungula uhlobo oluphezulu lweRamen Fan;ngaphambili, Master Kong usungule iibrendi eziphezulu ezifana "Suda Noodle House";Uni-uMongameli uqalise uluhlu lweempawu eziphezulu ezifana ne "Man-Han Dinner" kunye ne "Kaixiaozao", kwaye wavula ivenkile esemthethweni esemthethweni.
Ukusuka kwimbono yezicwangciso ezintsha ze-brand, i-Akuan Foods kunye ne-Kongke bathatha indlela eyahlukileyo.Ngokomzekelo, i-Akuan Foods ibambe iimpawu zengingqi kwaye iqalise phantse izinto ze-100 ezifana neSichuan Noodles Series kunye neChongqing Small Noodles Series;U-Kongke kunye noRamen Bathe bangena kwicandelo lentengiso yolwandle oluluhlaza okwesibhakabhaka, eyokuqala igxile kwipasta, kwaye le yokugqibela igxile kwiramen yaseJapan.Ngokubhekiselele kwiitshaneli, ezinye iibrendi ezintsha ziye zaqalisa ukudityaniswa kwi-intanethi nakwi-intanethi.Ngokwe-prospectus ye-Akuan Foods, ukusuka ngo-2019 ukuya ku-2021, ingeniso ye-intanethi ye-intanethi yokuthengisa iya kuba yi-308 yezigidi ze-yuan, i-661 yezigidi ze-yuan kunye ne-743 yezigidi ze-yuan ngokulandelanayo, inyuka unyaka nonyaka;inani labathengisi ngaphandle kweintanethi liyanda, ngokulandelelana 677, 810, 906 amakhaya.Ukongeza, ngokuka-Fang Ajian, umlinganiselo we-intanethi we-Bagou we-intanethi kunye ne-offline yi-3: 7, kwaye iya kuqhubeka nokusebenzisa amajelo angaxhunyiwe kwi-intanethi njengeyona ndawo ithengisayo kwixesha elizayo.
“Namhlanje, imveliso elula kunye nokutya okukhawulezayo isahlulwa, kwaye iibrendi ezintsha ziyalinywa apha.Iimeko zokusetyenziswa, ukwahlukahlukana kwamaqela abathengi, kunye nokwahlulwa kwamatshaneli kusazisa amathuba okuba iibrendi ezintsha zibonakale. ”Utshilo uLiu Xingjian.
UXu Xiongjun uxelele iintatheli, “Nokuba iluphawu olutsha okanye ibrendi yemveli, eyona nto iphambili kukwenza umsebenzi olungileyo kwindawo echanekileyo kunye nobuchule bokwenza izinto ezintsha, kunye nokujongana nezinto ezithandwa ngabantu abatsha.Ukongeza, amagama amahle kunye nezalogeni azinakungahoywa. ”
Ixesha lokuposa: Dec-15-2022