"Emva kwexesha lokusebenza ixesha elide ebusuku, ndisetyenziselwa ukutya imbiza eshushu yokuzifudula okanye ukupheka ipakethi ye-noodles yokwanelisa indlala yam." I-MS. Meng evela kwintsapho yeBeipiao ixelele intatheli ye "china ishishini le-china". Ilula, imnandi kwaye ayibizi kuba iyathanda lula. Isizathu sokutya.
Kwangelo xesha, intatheli ifumene ukuba lula kwaye i-track yokutya ekhawulezayo itsalele ingqalelo enkulu. Kutshanje, i-rab ebiyikiweyo yokupheka "Ingxowa yokupheka" kunye ne-confic efikayo yokutya "I-Basou" igqibe ngokulandelelana kwemijikelo emitsha. Ngokweenkcukacha-manani ezingaphelelanga kwintatheli, ukusukela kunyaka ophelileyo, ukuxhaswa ngemali iyonke yokulula kunye nokutya okukhawulezayo kudlule kwi-1 yeebhiliyoni yuan.
Uninzi lwabantu abadlelane lukholelwa ukuba ukuphuculwa ngokukhawuleza kokuphuhliswa nokutya okukhawulezayo kunento yokwenza noqoqosho lwasekhaya, uqoqosho oluviwayo, kunye nokuphuculwa kwetekhnoloji. Uphuhliso luyenzeka.
Uhlalutyo lokufumana ukutya kwe-China Zhu daning ukholelwa ukuba lula kwaye imakethi yokutya ekhawulezayo isekhona igumbi elininzi lophuhliso kwixa elizayo. Uye waphinda wathi, "Njengoko i-demographic isahlulo seDemogranti siyaqhubeka nokubeka phambili, ukutya okulula kakuhle kuya kuba nexesha lokukhula ngokukhawuleza kweminyaka emi-5 ukuya kweli-6."
Umkhondo oshushu
"Kwixesha elidlulileyo, i-noodles yethutyana kunye nee-noodle zekhankanya yeza engqondweni xa kukhankanya amandla kunye nokutya okukhawulezayo. Emva kwexesha, xa ii-noodle ze-noodle zathandwa yonke kwi-Intanethi, zazidla ngokuthengwa. Inokubangelwa kukukhangelwa rhoqo. Iqonga le-e-commerce icetyisise iimveliso zokutya kwangoko kwangoko ngokokuthanda. Ndiqonde nje ukuba zininzi iimpawu ezintsha kunye noluhlu olubanzi lweendidi, "Ms. Meng baxelele abantatheli.
Njengoko u-Ms. Meng wathi, kwiminyaka yakutshanje, intsimi yokulula kunye nokutya okukhawulezayo kuqhuliwe nokwandisa, kwaye uninzi kunye nabadlali abangaphezulu bathatha inxaxheba. Ngokwedatha kaTiayancha, kukho amashishini angaphezu kwe-100,000 asebenza "ngokutya okulula". Ukongeza, kwimbono yokusetyenziswa, inqanaba lokukhula kwentengiso yokulula kunye nokutya okukhawulezayo kuyabonakala. Ngokweenkcukacha-manani ukusuka kwi-xingtu, ngexesha le "6.18" ukukhuthaza nje, intengiso yokulula kunye nokutya okukhawulezayo kwi-27,5% ngonyaka.
Ukuphuhliswa ngokukhawuleza kokufanelekileyo nokutya okukhawulezayo kuqhutywa ngezinto ezahlukeneyo. Xu xiongjun, umsunguli wenkampani yokubonisana uJiude, ukholelwa ukuba "phantsi kwempembelelo yezahlulo ezinje ngoqoqosho lwasekhaya, uqoqosho oluvila kunye noqoqosho olulodwa, ukutya okukhawulezayo kunye nokutya okukhawulezayo kunye nokutya okukhawulezayo kunye nokutya okukhawulezayo kunye nokutya okukhawulezayo kukutya ngokukhawuleza kwiminyaka yakutshanje. Kwangelo xesha, le nkampani ngokwayo iyaqhubeka nokwazisa iimveliso ezifanelekileyo nezingabizi-ndleko, ezenza ukuba uphumelele kunye nemveliso yokutya ekhawulezayo ibonisa imeko ye-bobwout. "
I-Liu Xingjian, ekwakheni iqabane lekomkhulu lemihla ngemihla, laziwa ngokuba kukuchuma kweshishini kutshintsho kwimfuno kunye nokubonelela. Uthe, "Imikhwa yokusetyenziswa yayitshintsha kwiminyaka yakutshanje. Imfuno yabathengi eyahlukeneyo yabathengi iqhubele phambili ukuvela kweemveliso ezintsha. Ukongeza, ikwanxulumene nophuhliso lwemizi-mveliso kunye nokuphuculwa kwetekhnoloji. "
Ngasemva kwemfuno yokukhula kwabathengi ekhulayo, ukulula kunye nokutya okukhawulezayo kukhule kwingoma yenqanaba le-100 lezigidi. Ingxelo yokufumana i- "2021 Ingxelo yokufumana ukutya okuphezulu" ekhutshwe nguCbndata eboniswe ukuba imakethi yekhaya kulindeleke ukuba idlule kwi-250 yeebhiliyoni yuan.
Kule meko, kule minyaka mibini idlulileyo, kuye kwakho iindaba eziqhubekayo zenkxaso mali kwikhondo lokutya okukhoyo. Umzekelo, i-Bagou isandula ukugqiba umjikelo wangaphambi kokuxhaswa ngezimali amashumi ezigidi ze-Yuan, kwaye iingxowa zokupheka nazo zigqibezela umjikelo wangaphambi kwesigidi seYuan. Ukongeza, ukutya okufuna ukuya esidlangalaleni emva kokugqiba imijikelezo emininzi yemali. Igqibile imijikelezo emi-5 yenkxaso mali kwiminyaka emithathu ukusukela kwi-Hipot, kubandakanya imali yeHillhouse kwaye amanye amaziko awaziwayo awaziwayo.
U-Liu Xingjian uqondise ukuba "imitsha kunye ne-rate-ethengiseni eyenziweyo ifumene imali ineengenelo ezithile ngokwe-chain, itekhnoloji, kunye nokuqonda kubasebenzisi. Umzekelo, ukudibanisa i-chain yoncedo lokubonelela, ukuqhuba ilayini yendleko, kunye nokuphucula amava okutya abathengi ngokuhamba kweetekhnoloji, njl., Kuyayimfuneko ukuqonda iimfuno zabasebenzisi. Isiseko semveliso sisoloko siqhuba iimveliso ngenjongo yokuphila, ukumnandi, kunye nokusebenza ngendleko, kwaye ezi mveliso zisebenza kakuhle ngokwentengiso yentengiso yamandla kunye nentlawulo yokuhlawula. "
Amacandelo entengiso yokudlala
Intatheli yakhangela iqonga le-e-Commerce eyahlukeneyo kwaye yafumanisa ukuba kukho iintlobo ngeentlobo ngeentlobo zeemveliso ezifanelekileyo nezikhawulezayo, kubandakanya i-parridge eshushu, i-parda, i-porridge, ipitsa, kunye ne-piz., Njl njl. Ukongeza, iincasa zemveliso zikwahlulwe ngakumbi, njenge-liuzhou i-golles, i-guin gice noodles, i-nanjhang i-noods, kunye nee-noods ezixubileyo ezixubileyo kwinkampani ejikeleze inkampani ejikeleze inkampani ejikeleze inkampani ejikeleze inkampani iqukethwe yinkampani.
Ukongeza, ishishini liye landisiwe kwaye lahlulwa phantsi kwemeko yokusetyenziswa ngokutya olululo nelukhawulezileyo, okuthintela imeko yokutya, ukutya kosapho, i-snack ye-snack, kunye nokwabelana nge-snaors, kunye nokwabelana nge-domitory. Imifanekiso.
Ngokuphathelene noku, uLiu xingjian wathi xa ishishini likhula kwinqanaba elithile, ngumthetho ongapheliyo wokutshintsha ukusuka kuphuhliso oluvunyiweyo. Iimpawu ezivelayo kufuneka zifune iindlela zokwahlulahlula kwimimandla ephantsi.
"Ukwahlula-hlulwa ngoku kunye nokuhambisa ishishini sisiphumo sokuphuculwa kwecala labathengi ekunyanzela ubuchule kunye nokuphuculwa kwendawo yokushishina. Kwixesha elizayo, umkhondo wehlabathi jikelele yokutya okulula jikelele ze-China ziya kungena kwimeko yokhuphiswano kunye nenqanaba elininzi lokhuphiswano, kwaye amandla emveliso iya kuba yeyona nto iphambili kumashishini okwakha ishishini labo. Isitshixo kwisithintelo. " Zhu DanPon uthe.
Unjingalwazi weLanga Baoguo, ongumfundi wemfundo yaseTshayina yobunjineli, kwakuqala ukuba esona sikhokelo sophuhliso lwexesha elizayo sokutya kunye nokutya kwamaTshayina ngamagama amane, oko "incasa kunye nezempilo". Uphuhliso lweshishini lokutya kufuneka lube nencasa kunye nezempilo.
Ngapha koko, ukwenziwa kwempilo yokutya okulula nokukhawulezayo yenye yezikhokelo zokuphuculwa kwemizi-mveliso kunye nenguqu kwiminyaka yakutshanje, kwaye iinkampani ezininzi zinguqu ekutyeni kweteknoloji. Thatha udidi lwee-noodles kwangoko njengomzekelo. Impilo yolu hlobo lweshishini ibonakaliswa ikakhulu ekunciphiseni ioyile kunye nesondlo esandayo. Ngokwesiseko se-jinmailang, sidibana neemfuno zabathengi "zokunciphisa ioyile, ityiwa kunye neswekile" ngetekhnoloji yokupheka i-0 Ukongeza kwi-noodles yethutyana, iimveliso ezininzi ezintsha kunye ne-rands egxile kwimpilo ziye zavela elula kunye nemakethi yokutya ekhawulezayo egxile kwisondlo, i-noodle ephantsi ye-NOODLE, njl.; I-Clall-Edge-Edge-Edge-Edge egxile kwimpilo kunye neekhalori ezisezantsi ezinje nge-zero, i-orenji, njl.
Iimveliso ezinobuchule zithetha ukonyuka kweendleko. Umntu ophethe umzi-mveliso wokulungisa ukutya kuHenan uxelele iimveliso ezintsha, umzi-mveliso wethu wakhe ilabhoratri yangaphakathi yeemveliso eziphuhlileyo kunye nokuvavanywa kwemveliso egqityiweyo, njl njl. " UCai Hongiling, umsunguli nosihlalo we-zihaimba ye-zihai, wayekhe waxelela amajelo osasazo, "ukusetyenziswa kwetekhnoloji yokuqhumisa kunyuke iindleko ezinxulumene nezihlandlo ezine." U-Liu Xingjian uthi, "Ngexesha lokuxhomekeka kwi-hit to wit online, kufuneka aqhubeke ngokuqhubekekayo kwimigca yemveliso, enciphisa iimfuno zabathengi, ezikwavavanya ukubambisana kwamashishini."
Kufanelekile ukuba uqaphele ukuba iinkampani ezininzi sele ziqalisile ukuphucula imixokelelwane yazo. Ngokutsho kolwazi loluntu, ukutya kwe-Akuan kuneziseko ezintlanu zemveliso kwaye zibonelela ngeenkonzo ze-OEM kwiimpawu ezininzi ezaziwayo. I-zihi ityalwe ngaphezulu kweefektri ezingaphezulu kweshumi elinambini, ijolise ekuthatheni inxaxheba kwi-Destreram yezitya kunye nezinye izithako kunye nokulawula ukusebenza kweendleko.
I-Fang Ajian, uMseki kunye ne-CEO ye-Basou, nangona imeko yokubekwa emgangathweni iqhubekile kunye ne-chain yokubonelela ngokutya, kwezinye iimveliso, inkqubo yokubonelela ngokukhawulezayo ayinaso isisombululo senziwe ngokusemthethweni; Ukongeza, iifektri eziphakamileyo zikho kwingxaki yokuxhomekeka yexesha elide kunye nokungabikho kwenkuthazo yokukhuthaza inkqubo yemveliso ithetha ukuba ukuphuculwa kwe-chain kufuneka kugqitywe yimfuneko. Uthe, "I-Banyou ngoku ilawula iimveliso eziphambili zemveliso kwaye inciphisa iindleko zokuvelisa ngokusebenzisa ukulandelela kweendleko kunye nenguqu enzulu yokuhambisa. Ngemizamo yonyaka omnye, iindleko zemvumelwano zizonke zoluhlu lonke lweemveliso zincitshisiwe ngama-45%. "
Ukhuphiswano phakathi kweempawu ezindala nezintsha ukukhawuleza
Intatheli yaphawula ukuba abadlali bangoku baluncedo kunye nemakethi yokutya ngokukhawuleza bahlulwe baba ziimpawu ezisakhulayo ezinjengeLamensshuo, i-Kongke, kunye ne-Guyasi yeMveli efana ne-MAPE-Mongameli. Iinkampani ezahlukileyo zinezinto eziphambili ngokubaluleka kuphuhliso. Okwangoku, ishishini lingenise inqanaba lophuhliso lokhuphiswano olusempilweni phakathi kweempawu ezintsha nezidala. Iimpawu zemveli ziqhubeka nemeko yokuqalisa iimveliso ezintsha, ngelixa ii-rands ezintsha zisebenza nzima kwizigaba ezintsha kunye nentengiso yomxholo ukuthatha indlela eyahlukileyo.
UZhu Danupng ukholelwa ukuba abavelisi bemveli sele benefuthe le-Brand, isiphumo sefuthe, kunye nemigca yemveliso evuthiweyo, njl. Njl. Kwiimpawu ezintsha, kuseyimfuneko ukwenza i-chain yonikezo, uzinzo, ubuchule bophuhliso, ukuphuculwa kwenkqubo, ukuphuculwa komthengi, njl.
Ukugweba kwizenzo zamashishini okwesiko, amashishini anje nge-rescong kunye no-Uni-Mongameli bajikeleza ukuya kwisiphelo esiphezulu. Ekuqaleni kwalo nyaka, iJinailang yasungula fan fan of face fan fan; Ngaphambili, i-Kong kong yasungula iimveliso eziphezulu ezinjenge "ndlu ye-suda nodle"; I-Uni-Mongameli yasungula uthotho lweempawu eziphezulu ezifanayo ezinje "isidlo sangokuhlwa-han han" kunye "Kaiaiaozao", kwaye wavula ivenkile yeFlegini.
Ukusuka kwimbono yezicwangciso-qhinga ezitsha zeBrand, ukutya kwe-Akuan kunye ne-kongke kuthatha indlela eyahlukileyo. Umzekelo, ukutya okutya kwaKuaan kuye kwabatha iimpawu zengingqi kwaye wasunguli phantse izinto ezili-100 ezinje ngochungechunge lweSichuan Noodles kunye nokutshutshisa ii-noodle ezincinci; U-Kongke noRamen bathi ngentlabathi yentengiso yolwandlekazi eluhlaza, egxile kugxile kwiPasta, kwaye eyokugqibela igxile kwi-ramen ramen. Ngokweeteshi, ezinye iimpawu ezintsha ziqale ngendlela ye-intanethi kunye ne-intanethi. Ngokutsho kwethemba lokutya kwe-Akuan, ukusukela ngo-2019 ukuya ku-2021, iRhafu yeSitishi se-Intanethi i-InEan, i-661 yezigidi yuan kunye ne-Yuan eyiYuan ngokwahlukeneyo, eyandayo unyaka wonke; Inani labathengisi bangaphandle likhula, ngokulandelelana 677, 810, ama-906 amakhaya. Ukongeza, ngokutsho kukaFing Ajian, i-Basou kwi-intanethi ye-Intanethi ye-intanethi kunye ne-intanethi yi-3: 7, kwaye iya kuqhubeka nokusebenzisa amajelo ngaphandle kwe-intanethi njengendawo yayo yentengiso kwixesha elizayo.
"Kule mihla, ukulula kunye nokutya okukhawulezayo kusenziwa phantsi, kwaye iimpawu ezintsha zikwahlakulela apha. Imeko yokusetyenziswa, ukwahluka kwamaqela abathengi, kunye nokuqhekezwa kweziteshi zisazisa amathuba kwiimpawu ezintsha ezivele. " Liu xingjian uthe.
UXu xiongjun uxelele iintatheli, "nokuba luhlobo olutsha okanye uphawu lwemveli, intonga kukwenza umsebenzi olungileyo kulawulo olufanelekileyo kunye nokudityaniswa kokukhetha kwabantu abancinci. Ukongeza, amagama alungileyo ophawu kunye neziqubulo azinakutyeshelwa. "
I-Post Time: Dec-15 ukuya ku-522